Enterprise Rent-A-Car has launched its new Exotic Car Collection in the UK to give consumers access to some of the world’s most desirable vehicles.

The launch follows a trial period, which has seen enquiries for some categories of its prestige vehicles and supercars increase sevenfold.

Customers can now rent these high-end vehicles from a specialist Enterprise branch at Heathrow Airport for delivery anywhere in the UK via a bespoke transportation service.

Some of the world’s most exclusive luxury, prestige and sports cars are available, including ones from Rolls-Royce, Maserati, Lamborghini, Porsche, Ferrari, Range Rover and Bentley.

A second Exotic Car Collection branch in central London is also set to open in the coming months.

The opening of the first Exotic Car Collection branch in the UK is part of a global expansion for the Exotic Car Collection by Enterprise.

In the last six months, Enterprise has also opened six new Exotic Car Collection branches in the US and its first in Canada.

In the coming weeks the company will also open an Exotic Car Collection branch in Switzerland.

The service was born from Enterprise’s experience in the insurance sector, providing replacement luxury cars to owners whose own luxury vehicles are being repaired.

Now Enterprise is also specifically targeting rental to individuals who want to travel in style, as well as people who want to enjoy an exciting, novel and exclusive driving experience with an eye-catching rental car.

Customers include high net worth individuals from home and abroad looking to rent a luxurious Bentley or Rolls-Royce for day trips and weekends because it is more spacious and comfortable than their existing sports cars. 

Company executives and big names from film and TV are also frequent renters of performance and luxury vehicles.

Enterprise’s Exotic Car Collection teams have received specialist training both in handling the vehicles and in providing advice to customers.

As with all Enterprise employees, excellent customer service comes first, and with these cars it is delivered with a ‘white glove’ experience.

Khaled Shahbo, managing director UK & Ireland at Enterprise Rent-A-Car said: “The massive increase in demand for high-end rental vehicles coincides with the UK’s increasing role as a destination for those with affluent lifestyles, in London and elsewhere.

“It seems that sharing-economy thinking is even driving growth for rental as a very real option for luxury motoring.

“Our Exotic Car Collection has been a big hit in the United States and we are seeing a similar demand in London for prestige and supercar rental.

“People no longer want to dream of driving a beautifully engineered high-end car: they want the opportunity to do it.

“Many Exotic Car customers travel to London as visitors, so it was vital that we located at Heathrow, the UK’s hub airport.”