easyJet has expanded its low-cost offering deeper into the Middle East with the launch a new service to Amman, Jordan.
However, some observers have criticised the timing of the decision, with a pro-democracy demonstrator killed by security forces only three days ago.
easyJet is seeking to undercut legacy carriers, offering the first low-cost air-link between Europe and the Middle Eastern destination.
The carrier will fly to Amman three times a week from London Gatwick.
Carolyn McCall, easyJet chief executive, said: “I am delighted easyJet now flies between London and Amman.
“Jordan has a rich history and a diverse range of attractions, including the ancient city of Petra.
The inaugural easyJet flight lands in Amman
However, the decision to launch the service has provoked controversy,
Dozens of demonstrators were injured as anti-government protests turned violent on Friday.
The country’s General Security Directorate said at least 62 citizens and 58 security force members, including two senior officers, were injured.
The unrest was played down by Ms McCall.
Speaking to reporters as the inaugural easyJet flight landed in Amman, she said: “We know from a security and safety point of view Jordan is very stable.
“People in every country are demonstrating, even in London.”