easyJet is helping to make travel easier for millions of its passengers thanks to real-time, personalised notifications which, through its mobile app, directly inform the traveller when they need to go to the gate or which baggage reclaim belt to head for.
In the past year alone passengers who have signed up have received more than 4.5 million real-time notifications to help them travel through 14 European airports, including Amsterdam, Geneva, Milan Malpensa, Linate and Berlin Schoenefeld.
Passengers travelling to and from London Gatwick, easyJet’s biggest base, are also provided with maps and directions to the departures area, bag drop and gate.
Around 80 per cent of easyJet’s passengers are currently able to use the Mobile Host feature.
The easyJet app is available for download for free on iPhone and Android and in order to receive the notifications, all passengers have to do is check-in to their flights on the app.
James Millet, easyJet head of digital, commented: “We’re pleased that our Mobile Host function is making our passengers’ journeys even easier and we’re receiving great feedback from people who are telling us that the timely and relevant messages make it easier to get through the airport.
“easyJet is delighted to work in collaboration with 14 of some of the most innovative airports across Europe who, like easyJet, are embracing technology to help make their passengers’ experience easier and more seamless.”
easyJet is leading the way in its digital offering with Mobile Host being just one example of how its award-winning mobile app is making travel easier for its passengers.
As well as being able to check-in for flights, download mobile boarding passes and receive real-time information on a flight status, passengers can also scan in their passport details using their mobile phone camera, making it quicker and easier to check-in.
In November last year the airline also announced that it was the first airline in the world to collaborate with Flightradar24 to integrate live aircraft tracking to its iPhone mobile app, meaning passengers can view the exact whereabouts of the aircraft they are due to fly on in real time up to three hours before their flight.
The same feature launches on Android later this month.