Cristal Hotels and Resorts, the most dynamic hotel brand in the region, is geared up to showcase its high quality offerings as it teams up with the Abu Dhabi Tourism Authority (ADTA) during its participation at the Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM) that will be held at ADNEC, Abu Dhabi from March 28-30, 2011. Cristal Hotels and Resorts aims to leverage the event platform to promote the forthcoming launch of the Cristal Salam Hotel in the capital, at a time when the Abu Dhabi Tourism Authority has projected a 15 per cent growth in business related visitors to the emirate this year, increasing by 200,000 from last year to reach an estimated 1.5 million visitors.

ADTA figures also show that hotel performance in Abu Dhabi has already been impressive this year, with the number of guests checking into the 115 hotels and hotel apartments in the emirate rising 5 per cent in January this year, compared to the same month last year, to stand at 153,874. Further, guest nights rose by 22 per cent to 476,502 while occupancy levels rose 9 percentage points to 66 per cent and the average length of stay increased to 3.10 nights from 2.68 in January 2010.

“Participating at GIBTM by being part of the Abu Dhabi Tourism Authority stand provides us the right platform to showcase the depth of our hospitality offerings, especially Cristal Hotel Abu Dhabi and the highly-anticipated Cristal Salam Hotel that is all set for launch. We believe these are exciting times for the hospitality sector in the UAE, particularly for Abu Dhabi, given the recent growth predictions and the impressive rise in hotel occupancy rates, and Cristal Hotels and Resorts is geared up to fully capitalise on the market opportunities,” said Peter Blackburn, CEO, Cristal Hotels and Resorts.

The soon-to-be-launched Cristal Salam Hotel in Abu Dhabi is centrally located, providing easy access within a key business hub. The hotel offers 112 luxurious rooms and suites and is equipped with a premium range of business and leisure amenities such as free underground parking and free internet, four meeting rooms with city views, the Figure 8 Health Club, sauna/steam rooms, an outdoor pool and the exclusive Cristal Spa. Cristal Salam Hotel also has a fine selection of food and beverage outlets with the “2.35” all-day dining and the “Blendz” lobby café.