CityRoom Inc., one of the leaders in online marketing for the tour industry, today announced the launch of Spa Tours Worldwide . This innovative new website will serve as a marketing venue for spa and wellness tours throughout the world, and provide solid, reliable information to consumers about these increasingly popular travel options. The site incorporates Google mapping features to let prospective travelers visualize the routes they will be taking and the places they will be visiting on their chosen wellness travel adventure.

In recent years, spa tourism has gained in worldwide acceptance and demand has grown for these specialty tours. This can be attributed in part to the growing awareness of the benefits of greater overall health through spa services and bodywork. New top-of-the-line hotels and spa retreats focused on a variety of wellness endeavors are popping up all over the world, offering an exploration of healthy culinary cuisine, yoga and other body work, and luxurious spa services highlighting trends in the industry. More than ever before, consumers are interested in exploring the best and most unique retreats for relaxation of body and mind both at home and in exciting locations abroad. Spa Tours Worldwide is positioned to take advantage of this increased interest in wellness vacations by providing reliable, honest information to consumers and helping to build visibility and awareness for spa tour providers and the specific tours they provide.

The new Spa Tours Worldwide site will work in concert with other CityRoom online marketing efforts to provide a practical and convenient travel resource for consumers. Travel and tourism companies can take advantage of the full spectrum of marketing tools to promote their tours, including a large Google Maps display listing venues and start points and informative pages dedicated to the specific tour offering. CityRoom also integrates its websites, blogs and social networking sites into a cohesive marketing effort, ensuring that each operator’s tours receives the attention and visibility that will help make it a success.