CallUma, the travel services specialist, has signed an agreement with Thomas Cook UK & Ireland to sell its new luggage tag packs throughout the network of 800 Thomas Cook and Going Places stores.

Costing £6.95, the luggage tag packs are available in-store now, displayed in eye-catching point of sale stands and promoted on each of the sales desks within the stores.

The luggage tags, which are Thomas Cook branded, provide clients with identity protection and lost luggage recovery assistance. The durable tags safeguard personal information by each having a unique tracking number - with personal details safely stored on CallUma’s database system and not on the tag - meaning that the customer’s identity remains anonymous.

The luggage tags are printed with international telephone numbers so, if luggage goes astray overseas, baggage handlers worldwide can call an operator and speak to them in his or her language to ensure luggage is returned to the customer with the minimum of fuss.

Tony Partridge, Chief Executive of CallUma, commented: “We are thrilled to be working with Thomas Cook UK & Ireland and look forward to sharing the benefits of our service with them and their customers.”

Joanna Wild, Managing Director for Sales at Thomas Cook UK & Ireland, said: “This really does offer our customers peace of mind for their luggage and I’m sure it will prove very popular.”

For more information on the CallUma luggage tags please visit www.calluma.com or call into one of Thomas Cook or Going Places stores nationwide.