Forrester Study Names the Leader in Online Travel

7th Sep 2000

51 Percent of Online Travel Shoppers Visit FORT WORTH, TEXAS- Forrester Research Inc. has ranked (NASDAQ: TVLY) the number one travel web site in its latest 2000 Travel Online Study, based on having the highest combination of reach, bookers visiting the site, and spending by visitors. More than half of all those who shop for travel online - 51 percent—use, the study says.
“We’ve worked hard to build a strong brand and bring qualified traffic to our site, and these results are testimony to the success of our efforts,” said Terrell B. Jones, chief executive officer and president of “As we continue to offer new and industry-first features and develop strong global partnerships, we believe we can continue to grow and change the way the world shops for and buys travel.”
In addition to its own site, powers three other top 35 Web Travel Winners in the Forrester study including AOL, Yahoo! and Excite. This study comes on the heels of reports by Media Metrix, Nielsen/Net Ratings and PC Data showing with top marks in reach and unique visitors during July.
Forrester is a leading independent research firm that analyzes the future of technology change and its impact on businesses, consumers, and society. The Technographics 2000 Report of the top 100 travel sites was completed before merged with Preview Travel and includes both sites separately. With more than 200,000 households surveyed each year, Technographics North America is the industry’s most comprehensive quantitative research program for analyzing how today’s technology impacts consumer attitudes and behavior. (NASDAQ: TVLY), the leading travel Web site and third largest e-commerce site, provides reservations capabilities for 95 percent of all airline seats sold, more than 48,000 hotels, more than 50 car rental companies, and more than 5,000 vacation and cruise packages. This reservations capability is paired with access to a vast database of destination and interest information. To date, has sold more than nine million airline tickets and has more than 21 million members.



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