has launched a new division, TravelCLICK Interactive (TCI), in response to hotels` distribution and revenue management needs.
This division is now assisting hotels, owners and management companies in online strategies to increase consumer direct business and accomplish lower distribution costs.
TravelCLICK Interactive guides hoteliers by pulling their interactive efforts together, starting with the Web site, booking engine, search engine optimisation, pricing, targeted e-marketing capabilities, local account sales, and ongoing management services to maximize direct distribution and achieve higher revenue.
In its three months of operation, TravelCLICK Interactive has secured more than 100 hotel customers in the US and Mexico. Initial case studies analysed hotel Web site performance after the completion of TravelCLICK Interactive-directed initiatives. Results show that TravelCLICK Interactive clients earn a full return on their on-line investment in less than 60 days after implementing the TCI Web plan.
At the helm of TravelCLICK Interactive is Richard Chambers, former founder of hospitality-marketing.com
, senior marketing alumnus of The Leading Hotels of the World and Omni Hotels, and co-author of the global marketing textbook Marketing Leadership in Hospitality.
Related stories on ITN:
(12/03/2003) Hyatt Hotels Select TravelCLICK`s RateVIEW
(11/02/2003) TravelCLICK Enhances Free GDS Hotel Booking Data