Travelodge Australia Rolls Out IDeaS

IDeaS, the leading provider of hospitality revenue optimization solutions
and one of America`s fastest growing technology companies, announced today
the roll-out of IDeaS Revenue Optimization Solution to select lodges in
the Travelodge Australia portfolio. Travelodge Hotels Australia will be
utilizing IDeaS centralized ASP solution. This solution allows Travelodge
Hotels Australia the ability to manage revenue optimization for each Hotel
centrally from their headquarters located in Sydney. Travelodge Hotels
Australia piloted IDeaS Revenue Optimization Solution at their major
Sydney city property and expects to complete the rollout to additional
Hotels by April 2004.
“We were extremely pleased with the results from our pilot installation
with IDeaS at our Sydney property,” commented Michelle Cowley, Revenue
Manager, Travelodge Hotels Australia. “We look forward to favorable
benefits from IDeaS at our other Hotels as we continue the rollout.”

“Traditionally, revenue optimization has only been used by four and five
star luxury hotels with the means and resources to successfully implement
this type of software in their hotel,” remarked Grahame Tate, Managing
Direction of IDeaS Asia Pacific. “IDeaS ASP solution provides a highly
flexible solution to a wider range of individual hotels and hotel chains
that allows them to realize the benefits of revenue optimization in their
business environment
IDeaS Revenue Optimization will be exhibiting at HOFEX 2004 at the Hong
Kong Exhibition and Convention Centre in Hall 1, February 10-13, 2004.
Come visit us and see why Travelodge Australia and others have selected
IDeaS as their revenue optimization partner.

Travelodge Hotels Australia has been synonymous for decades with offering
excellent value for money in hotel accommodation. The resurgence of the
new generation Travelodge Hotels in Australia commenced in December 1998.
Since then seven more hotels have opened on the eastern seaboard of
Australia including Sydney, Brisbane and Melbourne.

The Hotels have a balanced mix from general leisure (domestic and
international), business, government, sports and other group segments.
Tariffs are tailored to these different markets and to the seasonality of
the different hotel locations.

Travelodge rooms are simple and fresh in design featuring kitchenette
facilities with microwave and fridge. Working/dining table with computer
data points and voice mail on guestroom telephones. Large television
screens with remote control, movie channels and electronic door locks for
guest security.
Travelodge Hotels in Australia own and operate all of their hotels and
have centralized the running of operations into their headquarters in
Sydney. Reservations, Sales, Marketing, Finance, Purchasing and Asset
Management are controlled by a centralized executive team allowing them to
take advantage of economies of scale, simplified operations and quicker
response times.
Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of
pricing and revenue optimization solutions that deliver measurable revenue
increases. IDeaS enterprise software solutions create compelling value:
Guaranteed revenue increases, increased profit margins and enhanced asset
IDeaS primary market focus is the global hospitality industry. The
Company`s clients include some of the most-prestigious companies in the
world, including InterContinental Hotels Group, Hyatt International,
Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski
Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort
Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as
Gaylord Opryland.