Frontier Airlines Gets Colorado Crush

Frontier Airlines today announced that it has signed a three-year
agreement with the Colorado Crush, Denver`s professional Arena Football
League (AFL) team, to serve as the exclusive and official airline of the
Crush. This latest announcement follows Frontier`s sponsorship agreements
with the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rockies
(MLB), Colorado Mammoth (NLL) and the Pepsi Center.

As the exclusive and official airline of the Crush, Frontier will receive
the following:

* Preferred airline status for all Colorado Crush air travel * Co-branding
opportunities for marketing and promotional materials * Frontier will
become the title sponsor of the Colorado Crush field system, which will be
called Frontier Field at Pepsi Center, and Frontier Field will appear on
all season tickets * Two field level dasher boards in prime exposure
locations * A Frontier uniform patch on all uniforms * Two digital fascia
boards showcasing Frontier logos and messaging * Print advertising in all
home game programs * A Frontier scoreboard feature to be shown on the
video board after every Colorado Crush touchdown * A Colorado Crush Game
Day Sponsorship package

The new relationship will also offer some very unique opportunities to
members of Frontier`s frequent flyer program, EarlyReturns. Those members
will be offered Colorado Crush vacation and prize packages in addition to
their flight benefits. Frontier and the Crush will also offer a “fantasy
football” experience in which nine frequent flyers may travel to Arizona
or Los Angeles to play golf with John Elway and other former Denver
Broncos players and eight winners will travel on the Colorado Crush team
plane to a Crush away game. In addition, EarlyReturns members may use
their points for one night in a suite at the Pepsi Center for a Crush
game, for authentic Colorado Crush merchandise or for VIP seating in the
Frontier Airlines “Touchdown Zone.”

“This an excellent fit for two Colorado organizations that represent the
true spirit of this great state,” said Frontier`s Senior Vice President of
Marketing, Sean Menke. “Frontier and the Crush are both blazing new
territory in our respective fields and we are proud to sponsor the Crush.”

ADVERTISEMENT

“Frontier is the ideal sponsor for a young and exhilarating sport like
arena football and they bring a level of professionalism and excellence to
the Crush organization that will benefit us tremendously as we make our
charge for the ArenaBowl this year,” said John Elway, co-owner and CEO of
the Crush. “We are eager to make Frontier and all of our fans proud this
year as we continue to establish ourselves as a premiere team in the AFL.”

“Our partnership with Frontier represents our continuing efforts to
establish relationships with creative, dynamic and progressive
organizations who strive for excellence,” said Ron Sally, president of the
Crush. “We are both excited and honored to have Frontier as part of the
Crush family.”

Currently in its tenth year of operations, Denver-based Frontier Airlines
is the second largest jet service carrier at Denver International Airport
with a fleet of 39 aircraft and employing approximately 3,800 aviation
professionals. Frontier, in conjunction with Frontier JetExpress operated
by Horizon Air, operates routes linking our Denver hub to 37 cities in 22
states spanning the nation from coast-to-coast and to four cities in
Mexico. Frontier`s maintenance and engineering department has received the
Federal Aviation Administration`s highest award, the Diamond Certificate
of Excellence, in recognition of 100 percent of its maintenance and
engineering employees completing advanced aircraft maintenance training
programs, for four consecutive years. In August 2003, Frontier ranked as
one of the “Top 10 Domestic Airlines” as determined by readers of Travel &
Leisure magazine. Frontier provides capacity information and other
operating statistics on its Web site, which may be viewed at
http://www.frontierairlines.com/ .
——-