InterContinental Hotels Group Renames Club

14th Jan 2004

InterContinental Hotels Group announced today that it is welcoming a new
premium status into the hotel industry`s fastest-growing customer loyalty
program, Priority Club Rewards.

Six Continents Club, the world-renowned recognition program of the
InterContinental Hotels & Resorts brand, became “InterContinental(R)
Ambassador,” a new status within Priority Club Rewards. The status
provides the best of both programs by continuing to provide the exclusive
guest privileges of membership in the former Six Continents Club along
with the point-earning potential and broader range of reward choices
offered by the Priority Club Rewards program.

“We operate two loyalty programs in the InterContinental branded hotels—
Six Continents Club and Priority Club Rewards—each with a unique set of
features and privileges. Many of our guests are members of both programs,
and they found it difficult to manage two sets of membership numbers, two
sets of membership cards, two sets of Program communications and so on.
So, we wanted to simplify the Programs for our members and bring together
the best of what both have to offer,” said Steve Sickel, senior vice
president, loyalty marketing, InterContinental Hotels Group.

InterContinental Ambassador members will continue to receive exclusive
privileges at more than 140 InterContinental Hotels & Resorts worldwide,

- A complimentary weekend night stay certificate upon enrollment or
membership renewal (good at any InterContinental hotel or resort in the
  - Guaranteed upgrades to a superior room
  - Dedicated reservation line and check-in desk
  - VIP greeting and welcome gift
  - Fresh fruit and mineral water in room upon arrival
  - Late checkout
  - One free pay-per-view movie per stay


In addition, Ambassador members will also enjoy the full range of benefits
available to Priority Club Rewards members, including:

- Immediate Elite status and generous Elite point bonuses
  - Points that never expire
  - 2,000 Priority Club points or 500 airline miles per stay at InterContinental hotels
  - No blackout dates for reward nights
  - Ability to redeem points for free hotel stays, retail certificates and brand name merchandise

Ambassador members will receive a newly-designed membership card with a
single membership number per card, quarterly statements, special offers
from Priority Club Rewards and its partners, as well as enjoy online
access to current point balances and stay information at .

Enrollment in Priority Club Rewards is free and available either online at or by calling 1-888-211-9874 or at the front
desk of any InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn
Express or Staybridge Suites hotel. InterContinental Ambassador status is
available for an initial fee of $150 and can be renewed annually for only
$100. Status can be purchased at any InterContinental hotel or resort or
online at .


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