ATA and Sabre Renew Commitments

ATA Airlines and Sabre Airline Solutions today announced that ATA has
renewed its commitment to Sabre Passenger Reservation System, an
industry-leading, fully integrated system that effectively manages
reservations functions for airlines of all sizes and in all stages of
growth. Additionally, the low cost carrier has tapped Sabre Airline
Solutions to provide consulting services in support of ATA`s growth
initiatives to identify revenue and profit improvement opportunities
through advanced network design strategies, schedule architecture
alternatives, and pricing and revenue management enhancements. Terms of
the agreements were not disclosed.
“Since we achieved `major carrier` status in 2000, we have continually
focused our efforts to streamline our operations and sustain the growth
we`ve enjoyed even in a constrained market,” said Glen Baker, ATA vice
president of Information Systems. “Sabre Airline Solutions has played a
major role in helping us offer reliable, high quality air transportation
services to our more than 10 million passengers annually. The Sabre
Passenger Reservation System empowers our service professionals to provide
a streamlined travel experience to our valued customers.

ATA first engaged the Sabre Passenger Reservation System in 1993. The
system represents both a selling system and a departure control system
supported by CRM capabilities. Additionally, ATA employs system
enhancements including the Sabre Airport Check-in System, a productivity
tool to help airline agents serve passengers quickly and efficiently, and
the Sabre Credit Suite, a product that expedites reimbursement of revenues
generated from credit card sales.

“ATA represents the type of carrier we most enjoy serving,” said Gianni
Marostica, Sabre Airline Solutions president of Airline Passenger
Solutions. “Clearly they are on a fast track to industry leadership, with
a growing stronghold position in the Chicago market and an expanding
presence nationwide. To accommodate that type of growth, ATA needs a
reservation system that is flexible, scalable and comprehensive in its
functionalities. We invest millions of dollars each year to ensure that
the Sabre Passenger Reservation System stays abreast of the increasing
demands of ATA and our more than 17 low cost carrier customers around the
globe. We appreciate the vote of confidence the ATA renewal agreement

Sabre Airline Solutions serves more low-cost carriers than any other
provider, with solutions targeted to start-ups, simple carriers, complex
carriers, hybrid carriers and low-cost carriers associated with
traditional airlines. The company is the only provider of integrated
solutions aligned with the carriers` current and future needs. Offerings
include systems to manage reservations and departure control, airport,
cargo, crew management and dining and cabin needs, finance, flight
operations maintenance and engineering, planning and scheduling, pricing
and revenue management, sales and marketing, and customer loyalty. Sabre
Airline Solutions offerings afford flexible delivery, are based on a
platform capable of supporting growth and incorporate pricing models that
ensure the lowest total cost of ownership (TCO).

ATA also implemented a portfolio of customer check-in solutions that
include curbside check-in and roving agents offerings, as well as
eticketing capabilities. The passenger solution products integrate with
other Sabre Airline Solutions operational technology in the planning and
scheduling and flight operations areas.


Additionally, Sabre Airline Solutions consultants are working with ATA
leaders on three crucial projects: redesign of its network and hub
structure; pricing and revenue management strategic assessment; and a
profit impact evaluation in support of capacity realignment initiatives.
The consulting engagements, initiated in early November, are expected to
continue through March 2004.

“By optimizing our systems and our processes, we intend to wring every
dollar of profitability from our operations to allow us to reinvest those
resources into enhanced services for our passengers,” said Stan Hula, ATA
vice president, Planning. “By teaming with Sabre Airline Solutions
consultants—a team with vast airline industry knowledge and experience
—we look forward to maximizing our operational efficiency and capturing
the highest returns on our technology investments. Having technology is
only one part of the solution—what is even more important is making
sure we have the right strategy in place to make the best use of the
“ATA is already reaping the benefits of strategic consulting,” said Steven
Hendrickson, Sabre Airline Solutions senior partner for Consulting. “We
have identified several areas that will differentiate ATA in the
marketplace and maximize its profitability. Clearly, ATA recognizes the
importance of investing now to give the carrier an undisputable leadership
position for both near-term and future growth.”

ATA serves major business centers and the most popular vacation
destinations through its growing scheduled service and charter operations.
ATA operates significant scheduled service from Chicago-Midway,
Indianapolis, New York, San Francisco and Hawaii to over 40 business and
vacation destinations. The carrier serves more than 10 million passengers
annually, is the number one carrier from both Indianapolis International
Airport and Chicago-Midway, and the third largest carrier overall in
Chicago, based on the number of passengers flown.

Sabre Airline Solutions, a Sabre Holdings company, is the world`s largest
provider of software products, reservation and departure control systems
and consulting services to help airlines simplify operations and lower
costs. Over 200 airlines worldwide use Sabre Airline Solution`s broad
portfolio of software solutions for decision-support tools to increase
revenues and improve operations. More than 90 airlines worldwide rely on
Sabre Airline Solutions for their reservation and departure control
systems, with 16 new carriers and eight renewals signing in 2002. In
addition, more than 100 clients worldwide have turned to Sabre Airline
Solutions Consulting Group for strategic, commercial and operational
consulting. More than 300 contracts were signed in 2002 within Sabre
Airline Solutions.
Sabre Holdings Corporation is a world leader in travel commerce, retailing
travel products and providing distribution and technology solutions for
the travel industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo, Sabre Passenger
System, Sabre Airport Check-in System and Sabre Credit Suite are
trademarks and/or service marks of an affiliate of Sabre Holdings
Corporation. All other trademarks, service marks, and trade names are the
property of their respective owners.