Harrahs Captures Strictly Slots Award

PRNewswire-FirstCall LAS VEGAS Nov. 25 :

Harrah`s Entertainment, Inc. received 564 awards, including 244
first-place finishes, in “Best of Slots,” an annual poll of Strictly Slots
magazine readers.
Harrah`s 25 casinos posted a 135 percent improvement in first-place awards
over their 2002 performance, and a 54 percent increase in overall awards.

The company competed in 11 markets—Atlantic City, Chicagoland, Iowa,
Lake Tahoe, Las Vegas Strip, Laughlin, Louisiana, Missouri, Native
Southwest, Reno and Tunica—and captured more than 53 percent of the
first-place awards available in these markets.

“The results of this survey clearly demonstrate that Harrah`s remains the
gaming customer`s casino of choice from coast-to-coast,” said Gary
Loveman, Harrah`s President and Chief Executive Officer. “This is a
tribute not only to the superior quality of our product, but the
outstanding customer service efforts of our 42,000 employees.”

Five Harrah`s casinos were named Best Overall Gaming Resort in their
markets: Harrah`s Atlantic City, Harrah`s Joliet, Harrah`s Lake Tahoe,
Harrah`s Laughlin and Harrah`s New Orleans. In addition, Harrah`s Las
Vegas was named Best Casino on the Las Vegas Strip, while Harrah`s North
Kansas City was tapped Best Casino in Missouri.


Total Rewards, Harrah`s nationwide customer-loyalty program, was named
Best Slot Club in all but one of the markets in which the company competed.

Harrah`s Lake Tahoe turned in the most dominating performance of the
annual poll, capturing all 43 first-place awards in the Lake Tahoe market.
Sister property Harveys captured all 43 of Lake Tahoe`s second-place

Other strong performances by Harrah`s properties included:—Harrah`s
Laughlin, which won 39 out of 41 first-place awards in its market;—
Harrah`s Las Vegas, which placed first in 22 of 41 categories on the Las
Vegas Strip;—And Harrah`s Rincon, which won 41 awards, including 21
first-place finishes, in its first full year in operation.

Founded 66 years ago, Harrah`s Entertainment, Inc. operates 25 casinos in
the United States, primarily under the Harrah`s brand name. Harrah`s
Entertainment is focused on building loyalty and value with its valued
customers through a unique combination of great service, excellent
products, unsurpassed distribution, operational excellence and technology

Additional information about Harrah`s Entertainment is available at
http://www.harrahs.com/ .