United Launches its Go. Go. Stay

“Go. Go. Stay.” on United Airlines for huge discounts on companion fares, great savings on individual travel and qualify for one FREE night at a participating Hilton Family hotel
United supports “Go. Go. Stay.” offer with major television and print advertising campaign to begin August 12

CHICAGO, Ill., and BEVERLY HILLS, Calif., August 11, 2003 - United Airlines (OTCBB: UALAQ.OB) and Hilton Hotels Corporation today launched the “Go. Go. Stay.” fall fare sale to benefit leisure customers who purchase tickets by August 24, 2003.Ê Passengers who fly to any of the 189 worldwide destinations served by United or United Express receive a discounted fare and may also be eligible for one free night at a participating Hilton Family hotel.Ê Customers traveling with at least one companion will receive even greater discounts on their United flight.Ê

“‘Go. Go. Stay.’ is more than just a fall fare sale.Ê Our pairing with the Hilton Family of hotels provides United customers with a complete travel package and unmatched value,” said John Tague, executive vice president - Customer, United Airlines.Ê “We have had great success with our recent promotions targeting the business customer.Ê ‘Go. Go. Stay.’ emphasizes the superior services and products that United provides for leisure passengers, another core customer group.”

“This unique offer from the Hilton Family of Hotels and United Airlines combines our world class lodging facilities with exceptional air travel opportunities,” said Tom Keltner, president - brand performance and franchise development group for Hilton Hotels Corporation. “We are excited to bring this special travel offer to our customers.”

The “Go. Go. Stay” promotion provides discounted fares on tickets purchased with the same itinerary for two or three passengers and also offers great savings on individual fares.Ê Only U.S. point-of-sale tickets including a Saturday night stay are eligible for this offer.Ê All travel must be booked by August 24, 2003.Ê Some blackout dates and other restrictions do apply.Ê Go to www.united.com/gogostay for the exact terms and conditions of the air travel component of this offer.

ADVERTISEMENT

To receive one free night at a participating Hilton Family hotel, eligible United Airlines passengers must provide proof of travel on a qualifying United flight, book the “Go. Go. Stay.” rate and then stay three or more consecutive nights at a participating Hilton Family hotel, including a Saturday night.Ê One of those nights is free at participating Hilton Family of Hotels worldwide including, Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hilton Garden Inn®, Hilton Grand Vacations Club®, Homewood Suites by Hilton® and Scandic hotels.Ê Reservations must be booked between August 11-24, 2003 and hotel stays completed between September 2, 2003 and December 18, 2003.Ê Plus, Hilton HHonors® members can earn HHonors points and United Airlines Mileage Plus® miles when staying on the “Go. Go. Stay.” rate. Membership in HHonors® is not required. For the exact terms and conditions for the free night with the “Go. Go. Stay.” offer, go toÊwww.hiltonhhonors.com/gogostay or call 1-800-HHONORS.

To support the “Go. Go. Stay.” promotion and to help publicize the carrier’s world-class products and services, United will launch a television advertising campaign to run August 12-22.Ê Commercials will air throughout each day, including the prime-time hours, in United’s five hub markets of Chicago, Denver, Los Angeles, San Francisco and Washington DC as well as Seattle, Boston and New York.Ê

“We are taking our message to television because this is a fantastic offer,” continued Tague.Ê “We want all United customers to benefit from it.”

United will also utilize print media to publicize the “Go. Go. Stay.” offer.Ê Print advertisements will appear in national publications as well as newspapers in United’s five hub cities and other key markets. Ê Radio commercials will air in the Denver and Chicago markets.

United’s “Go. Go. Stay.” promotion provides great discounts.Ê Sample fares are per person when at least one companion travels.Ê Fares below are each way based on roundtrip purchase:

* $99 Baltimore - Los Angeles
* $79 Boston - Chicago
* $89 Chicago - Fort Lauderdale
* $94 Chicago - New Orleans[1]
* $124 Chicago - Seattle
* $124 Chicago - Orange County
* $124 Chicago - San Diego
* $99 Denver - Minneapolis
* $99 Denver - New Orleans
* $99 Denver - Phoenix
* $39 Las Vegas - Los Angeles
* $124 Los Angeles - Chicago
* $99 Los Angeles - New Orleans2
* $99 Miami - Chicago
* $124 Phoenix - Chicago
* $124 San Francisco - Chicago
* $79 Washington, DC - Chicago
* $269 Los Angeles - Hong Kong
* $279 Miami - Rio de Janeiro/Sao Paulo
* $119 New York to London
* $289 San Francisco to Paris3
* $269 Seattle - Tokyo/Osaka


For a full listing of United’s “Go. Go. Stay.” companion fares, go toÊwww.united.com/gogostay

About United Airlines:
In 2002, United`s employees broke 35 company records and achieved the best overall operational performance in the company`s 77-year history.Ê United Airlines finished 2002 ranked No. 1 in the industry in domestic on-time performance among major airlines as published in the Department of Transportation`s Air Travel Consumer Report for 2002.Ê United and United Express operate more than 3,300 flights a day on a route network that spans the globe.Ê News releases and other information about United can be found at the company`s web site at www.united.com.


About the Hilton Family of Hotels

Hilton Hotels Corporation and Hilton International, a subsidiary of Hilton Group plc, have a worldwide alliance to market Hilton, the world`s best-known hotel brand. Hilton Hotels Corporation develops, owns, manages or franchises approximately 2,100 hotels, resorts and vacation ownership properties. Hilton International currently operates more than 380 hotels in over 60 countries worldwide. Collectively offering more than 2,400 hotels worldwide, both companies are recognized as leaders in the hospitality industry. For more information on the Hilton Family of Hotels or to make a reservation, visitÊwww.hiltonworldwide.com.


——-