Turnberry Isle Resort & Club has created an aggressive group appreciation program for summer 2003, whereby groups can earn up to $15,000 in credit to their master account when booking a minimum number of room nights from July 1 through October 15, 2003.
“This is perhaps the most creative group program we’ve ever created,” said Arthur Chernov, vice president sales and marketing for Turnberry Isle. “With this credit-back reward incentive, a group is able to earn credit, depending on the number of room nights booked, and use those rewards to enhance and customize their program.”
Chernov added that this program was designed after listening to suggestions and insights from meeting and travel planners.
“With the challenges of the current economy and the scrutiny which corporations and associations now face when spending money on education or incentives, this program enables organizers to expand a group’s activities thereby ultimately creating more synergy and a more productive meeting,” said Chernov.
The “Credit Back Reward” Program applies to new groups, with a minimum of 75 room nights, who book after October 1, 2002 and who schedule a minimum two-night stay from July 1 through October 15, 2003. The credit will be applied to the master account, as long as the master account exceeds the total credit amount in golf, tennis, spa and/or food and beverage. For groups of 800 room nights or more, a credit of up to $15,000 may be applied. This offer may not be used with other promotional programs and is subject to availability at time of booking.
“Already the response we’ve received from our clients is overwhelming,” said Chernov. “This is a program that makes sense for both the client and the resort, since it takes advantage of South Florida’s value season while enabling the group to enhance their existing program; I think of it as a win, win!”
Turnberry Isle is a 300-acre Mediterranean-style resort conveniently located between Miami and Fort Lauderdale, in the exclusive enclave of Aventura. The resort features 395 guest rooms, two Robert Trent Jones, Sr.-designed golf courses, two tennis centers, 25,000 square-foot spa and fitness center, private Ocean Club on the Atlantic, a 117-slip marina, nine award-winning restaurants and lounges and a 45,000 square-foot Conference Center. Turnberry Isle has the distinction of being both a Leading Hotel of the World and part of Mandarin Oriental Hotel Group.
Reservations can be made through travel agents directly, through Mandarin Oriental’s worldwide sales and reservations offices or through the Group’s direct on-line reservations service, www.mandarinoriental.com/turnberryisle. GDS code is MO.
Mandarin Oriental is the award-winning owner and operator of some of the world’s most prestigious hotels and resorts. In total, the Group operates 18 luxury hotels in key business and leisure destinations, with three additional hotels under development, including New York (opening late 2003), Washington D.C. (opening 2004) and Tokyo (opening 2006). Mandarin Oriental now operates some 7,000 rooms in eleven countries with nine hotels in Asia, six in The Americas and three in Europe.