Choice To AAA: Book Summer Promotions And Get Full Commission

Silver Spring, MD (June, 2002) - Representatives from worldwide lodging franchisor Choice Hotels International (NYSE:CHH) will visit more than 200 AAA offices across the country this month to thank them for their continuing support and to educate AAA agents about Choice`s fully commissionable summer promotions.


Choice`s “Summer Fun” promotion awards guests at Comfort Inn, Comfort Suites, Clarion, Quality, Sleep Inn and MainStay Suites brand hotels located in the U.S. who stay a minimum of two consecutive nights at a discounted “Summer Fun” rate a complimentary $5 fuel card redeemable at participating major gas stations nationwide and a coupon good for one of four selected McDonald`s Extra Value Meals upon checkout.* The promotion runs through August 31 or while supplies last.


Guest staying at Choice Hotels` Econo Lodge and Rodeway Inn brand hotels can participate in the “Race In You Could Win” scratch-and-win card promotion, jointly sponsored by Choice Hotels International and Lowe`s Home Improvement Warehouse.


The “Race In You Could Win” cards will be distributed free of charge to all eligible guests at Econo Lodge and Rodeway Inn brand hotels in the U.S. Prizes include $25 gift cards redeemable at Lowe`s stores and the grand prize - a “Fantasy Weekend” for four to Las Vegas, Nevada, which includes airfare, lodging, dinner with up-and-coming professional racing superstar Jimmie Johnson and a weekend pass to a professional drivers` school, with a chance to get behind the wheel of a race car.**


“AAA`s support of our programs and promotions is critical to our business,” said Caroline Racine, Choice`s director of worldwide sales-motor clubs. “We are visiting more than 200 offices to emphasize Choice`s summer programs and to express our appreciation for AAA`s support.”

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“AAA agents who book clients for these exciting promotions will receive a guaranteed minimum 10 percent commission on all bookings through Choice`s Travel Agent City Internet site (www.choicehotels.com), Choice`s exclusive toll-free number (800) 228-5050 or via the Global Distribution System (GDS),” Racine continued.


Agents receive instant availability on all room types and monthly payment checks in local currency.


During each AAA visit, Choice representatives will present banners, balloons, gas cards, scratch and win cards, McDonalds coupons and other incentives associated with the summer promotions.


Choice Hotels International franchises more than 5,000 hotels open or under development in 46 countries. Its Comfort Inn, Comfort Suites, Clarion, Quality, Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn brands serve guests worldwide. For more information, visit the company`s web site at www.choicehotels.com.


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