Carnival cruise lines standardize on IPIX

Interactive Pictures Corporation (Nasdaq: IPIX), a leader in immersive imaging for the Internet, has announced that Carnival Cruise Lines, the world’s number one cruise operator, will expand its IPIX? presence on its popular Web site www.carnival.com, visited by thousands of consumers and travel agents each day. With this new agreement, IPIX will provide its signature 360¡ x 360¡ images for all new Carnival ships featured within the site, beginning with the Carnival Victory, slated to debut in the summer of 2000. IPIX? images of Carnival Paradise, the world’s first smoke-free cruise ship, and the Carnival Triumph, which entered service in July, are already featured within the line’s Web site.

IPIX? technology delivers immersive photographs that allows viewers to ‘step inside’ IPIX? images, looking in any direction from left to right and floor to ceiling as if they are actually in the pictures. In addition to featuring IPIX? images on its Web site, Carnival will soon offer IPIX? images on CDs for sales efforts and onboard souvenirs. The virtual tours offer IPIX? images of each ship, including all the deck levels, staterooms and suites, dining rooms and restaurants, pools, and public rooms like casinos and entertainment areas for kids.


According to Vicki Freed, Carnival’s Senior Vice Prede oSas d rkin 3&)clx 0&xc IX?eas e onthmo pul!ftus Cnil’We@si, fengisoran pptutyo ewhFuSh” odt anke d loti w. P thnogtAs otRaphy t aNother level and we are pleased to expand their presence on our(Web site,” she said. “The Inter~et has become an important tool for vacation planning and IPIX? technology provides an effective and creative means for showcasing the ‘Fun Ship’ experience to thousands of potential cruisers each day,” she added.

IPIX? Studios is a fully-staffed creative department of IPIX that specializes in Web sites and CD-ROMs employing IPIX? images. Independant professional photographers provide IPIX? photography for Carnival tours and IPIX? Studios processes the fisheye photographs into IPIX? images and will contribute development and production for the CD-ROM.

“IPIX? technology is ideal for the travel and leisure industry because it lets people see where they’re going before they get there,” said Interactive Pictures Chairman and CEO, Jim Phillips. “We are delighted that Carnival has chosen IPIX? technology for its virtual tours, and I hope that people will be able to explore many more Carnival ships this way.”

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