lastminute.com, the online provider of travel and leisure solutions
and Voyages Auchan, the travel business of French hypermarket giant
Auchan, have just signed a long-term partnership for the distribution
of last minute holidays and flights originating in France.

This partnership will allow lastminute.com to extend Voyages Auchan`s
travel offering with lastminute.com

flight and holiday deals from
Paris and other major cities. Exclusive holiday deals will be
available weekly to Auchan`s customers in its 120 hypermarkets in
France.

This partnership allows lastminute.com to promote its offers to a
large range of customers via the network of 120 Auchan `hypermarket`
stores. Auchan has shop presence in every major French city.

The relationship with lastminute.com will be promoted throughout the
stores on branded posters and banners. Booking information and
customer testimonials will be included in Auchan`s instore Buyer`s
Guide - widely available in every store. The initiative will be
supported by a dedicated phone line.

lastminute.com CEO Brent Hoberman

comments:

“lastminute.com is delighted to announce its partnership with one of
the leaders in French retailing and looks forward to inspiring many
of Auchan`s customers to take a break with lastminute.com. This
relationship further reinforces lastminute.com`s position as the
clear number one online travel and leisure provider in France.”

Related stories on ITN:

(29/11/2002) Hertz Signs Supplier Agreement with lastminute

(29/10/2002) lastminute.com Signs Deal for Customers to Park and Fly

(17/09/2002) lastminute.com Plc (UK) - Trading Update

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