Northwest Airlines Website Receives Top Ranking Awards

Northwest Airlines announced today its Website,, has received several top rankings from some of the most prestigious and knowledgeable Internet researchers and surveyors.

Recently, has received the following awards and recognitions:

Selected as one of ActivMedia Research’s top 100 consumer e-commerce Websites;

Ranked one of the top 25 one-to-one Websites by Peppers and Rogers Group;

Received the award for “Best redesign of a Website” by Internet World magazine, and;


Received the #1 spot in customer confidence and finished second overall in the Spring 2000 Airline Scorecard rankings from the Gomez Advisors.

These awards are in addition to the January 2000 selection of as top airline site by ZDNet and the top airline site in customer service by Forrester Research.

About the awards:

Top 100 Consumer E-Commerce Websites

The top 100 e-commerce Websites are scheduled to be profiled in a syndicated study to be released at the end of April by ActivMedia. These profiles were developed through secondary research of published, publicly available information. In its report, ActivMedia said, “Northwest Airlines certainly knows how to fly its Website, While most of the other travel sites in the top 100 are middlemen offering packages of services provided by third parties, Northwest is a direct marketer for its own services.”

Specialists in online commerce since 1994, ActivMedia Research conducts custom and syndicated research for clients worldwide to guide businesses to profitable online positions. ActivMedia reports are the first ever to quantitatively study Internet commerce among Web site executives and business managers
Top 25 One-to-One Websites
According to the Peppers and Rogers Group survey, “Best Practices of the Top One-to-One Websites,” is “one of the most popular airline sites on the Web.”

Peppers and Rogers noted made it on the top 25 list because the site “offers users a well-designed site that is both easy to use and highly customizable. The site performs admirably in collecting customer preference information.” The survey also mentions that the excellent layout of the site helps customers make travel reservations easily, among other key aspects. Key one-to-one concepts mentioned in the survey include, collecting customer preferences; online product/service configuration; online/offline integration and push communications.

Peppers and Rogers survey is the only survey of the Internet focusing on the subject of one-to-one marketing. Released in February 2000, this survey is the third report in an ongoing series started in April 1999 on the topic of one-to-one online.