The Caribbean Tourism Organization (CTO) has negotiated a deal with e-Marketing Inc., one of the travel industry`s leading electronic communications companies, that offers e-Marketing`s products and services at a reduced rate to CTO-member countries.
As a result of this one-year agreement, Caribbean governments will be able to send e-mail broadcasts to e-Marketing`s database of nearly 60,000 travel agents at a savings of nearly 40 percent off of the regular price.
e-Marketing develops comprehensive e-mail campaigns for travel suppliers that include design, broadcast and follow-up services. CTO-member governments may inform travel agents about upcoming events, destination specials, new attractions and much more by sending an e-mail broadcast to e-Marketing`s database of agents in the U.S. and Canada.
“In today`s competitive global arena, it is vital for destinations to use the latest technology to market their products to a targeted audience,” said Hugh Riley, CTO`s director of marketing for the Americas. “By using e-Marketing`s electronic services through the CTO, the governments of the Caribbean will be able to market the region cost-effectively, to qualified agents selling leisure travel to their clientele.”
In an effort to promote the upcoming Caribbean Tourism Conference
(CTC-25), to be held Oct. 28-31, 2002 at Our Lucaya Golf & Beach Resort, Grand Bahama Island, CTO will utilize e-Marketing`s services to create a broadcast invitation to publicize conference highlights to the travel agent database.
In addition to e-mail broadcasts, CTO-member countries may utilize e-Marketing`s other services for a fraction of the regular price. One popular product is the E-brochure - an electronic version of a travel supplier`s brochure. The E-brochure gives suppliers the ability to deliver a high-quality, easy-to-navigate brochure directly to the travel agent`s desktop in a matter of seconds. Agents can forward a supplier`s E-brochure to their clients via e-mail or consumers can receive it electronically from a supplier.