Carnival Cruise Lines recently selected Firstlogic, Inc.`s software solutions to help the organization realize the benefits of increased data quality in its corporate data warehouse system.
Carnival Cruise Lines is a member of the exclusive World`s Leading Cruise Lines alliance, which also includes Holland America Line, Cunard Line, Seabourn Cruise Line, Costa Cruises and Windstar Cruises.
Together, these member lines share a commitment to quality and value, offering cruise vacations that appeal to a wide range of lifestyles and budgets and sail to some of the world`s most exciting destinations. “From the way we market to travelers, to booking reservations, to greeting our guests as they come aboard our ships, Carnival has a commitment to quality in every aspect of our business,” says Diana Rodriguez, director of database marketing, Carnival Cruise Lines.
“We recognize that the quality of the information we collect and use is a critical component to successfully target, communicate with, and better serve guests who choose one of our Fun Ship cruises vacations. That`s why it was important for us to find a solution like Firstlogic`s.”
Rodriguez says that Carnival Cruise Lines will utilize the integrated framework of data quality solutions in Firstlogic`s Information Quality Suite to help build a single, enterprise-wide view of its customers.
technology identifies and standardizes virtually any data elements including customer information, email addresses, and account numbers. The software also corrects the data based on secondary data sources to improve matching and provide a more complete base of customer knowledge.
At the core of Firstlogic`s information quality offering is sophisticated matching and consolidation capabilities, which helps organizations identify duplicates or redundant data and consolidates elements about an individual customer, household, or firm.