, a leading provider
of electronic global distribution solutions for the travel industry, has
today announced the appointment of Elizabeth Harraway as Director of Global
Building on the strong new positioning recently launched in EMEA, Elizabeth
- formerly the Marketing Director EMEA of Galileo - will develop the new
global branding with her team and representatives from each region. She will
also manage advertising, promotions, events, collateral, relationship
marketing, and Galileo`s customer-facing Web presence.
“This is an exciting & challenging time for any company in the travel
industry and every marketing dollar has to show a return. Brand values and
customer centric marketing are more important now than ever - my global role
will focus on building our brand and delivering real value to our
customers,” says Elizabeth.
Whilst Elizabeth will be reporting into the new Chief Marketing Officer and
Senior Vice President in the USA, the existing EMEA marketing communications
functions will continue to report to Elizabeth, and in addition new global
positions will be appointed.
Elizabeth enters her new role with an impressive background within the
travel industry, prior to Galileo she was most recently with Hertz Europe as
Marketing Director, with pan-European responsibility for branding as well as
all marketing and promotional initiatives. She also has held the position of
Head of Advertising and Marketing at The Walt Disney Company, responsible
for both above & below the line marketing activities for the Disneyland
Paris brand in the UK region.
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