Diamonds to the Sky With Song

PRNewswire-FirstCall NEW YORK Nov. 25 :

Song(TM), Delta Air Lines` new low-fare service, and Diamond.com, the
largest purveyor of Diamonds and Diamond jewelry online, have joined
forces to launch the first-ever diamond engagement ring giveaway in the
sky.

On December 4, 2003, all passengers flying to Las Vegas on Song from the
service`s four originating cities—Boston, Ft. Lauderdale, New York and
Orlando—will receive a special Song bag containing a “How to buy a
Diamond” kit from Diamond.com, as well as a $20 gift certificate toward
purchases at Diamond.com and Ashford.com. One lucky passenger on that day
will receive a diamond engagement ring worth over $4,500. To celebrate the
spirit of Las Vegas, the Song bag will also include the CD single of the
remix of Elvis Presley`s “Rubberneckin` ” from RCA`s new release, ELVIS
2ND TO NONE.
“We are thrilled to be in partnership with Song for the fun, exciting
promotion that marries an exciting destination with one of our beautiful
engagement rings,” says Alan Lipton, CEO of Diamond.com.

Song provides non-stop service between major cities in the Northeast
United States and key Florida leisure destinations, plus Atlanta, Los
Angeles, Las Vegas and direct service to San Juan. Utilizing a fleet of
thirty-six 199-seat, one-class Boeing 757s, Song provides more than 140
daily flights. Song offers an onboard food program created by Chef Michel
Nischan featuring healthful, organic selections. Customers can pre-order
their menu selections online at flysong.com or use their credit card or
cash to make purchases onboard. Song presently serves all three New York
metro area airports—JFK, Newark and LaGuardia—the only low-fare
service to do so. All Song flights are operated by Delta Air Lines. Song
tickets can be purchased by visiting flysong.com.
Diamond.com, an Odimo company is based in Fort Lauderdale and is majority
owned by The Steinmetz Group and SOFTBANK Capital Partners L.P. The site
is dedicated to bringing the widest selection and highest quality diamonds
direct from the source to the consumer at competitive prices. To find out
more, please visit http://www.diamond.com/ or call 1-888-DIAMOND.

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