This morning, priceline.com (Nasdaq:PCLN) kicks off a new radio advertising campaign, featuring none other than world-famous actor and longtime priceline.com celebrity spokesman William Shatner.
Mr. Shatner won`t be singing this time around. Instead, he`s teaming up with a new co-spokesperson (spokes-thing, actually) - the priceline.com super computer that toils day and night to find airline tickets, hotel rooms and other travel products at discounts of up to 40 percent or more over retail.
Earlier this year, Mr. Shatner renewed his contract to appear in priceline.com radio and TV advertisements. “Over the years, my relationship with priceline.com has broadened, from a celebrity spokesman to a customer who has enjoyed the significant savings benefits of priceline.com,” said Mr. Shatner. “Priceline.com is a company that delivers real value to consumers, and I`m honored to continue representing priceline.com.”
“Given the futuristic side of William Shatner, the new campaign is a natural and lends itself to both radio and TV treatments,” said priceline.com Chief Marketing Officer Brett Keller. “It`s fun, it cuts through. It also focuses squarely on what differentiates priceline.com in today`s travel industry. Like the tireless computer in the spots, priceline.com won`t stop until we get our customers the deepest savings possible on airline tickets, hotel rooms and rental cars. In fact, we tell customers to do all the research they want on the Internet and then name an even better price on priceline.com. That`s why Internet experts like Yahoo! Internet Life recognized priceline.com for having the best travel deals on the Web for 2002.” Priceline.com also intends to work its upcoming ad theme into a series of online promotions.