Royal Caribbean International Cyber-Challenge.

21st Feb 2002

From Royal Caribbean comes news that has nothing to do with takeover or merger activities as the cruise line launches their “Wild For Alaska Sweepstakes,” which runs until April 30, 2002.

The lucky winner will also get a $1000 onboard credit to spend on shore explorations, spa treatments, and many other activities and amenities. Entries can be made through the “win an Alaska cruise” icon at

; find the sweepstakes banner ad on sites including





, or click on the sweepstakes link sent to Royal Caribbean`s email newsletter subscribers.

The “Wild For Alaska” mini-site also offers a taste of the Alaska cruise vacation experience, including an interactive dog-sled cyber challenge game—Ready, Set Mush!—and the brand`s Alaska commercial.

Through the interactive game, entrants can test their skills on one of the most popular land explorations in Alaska. After selecting the game button on the mini-site, players can choose a dog team from three options, then select the course difficulty and begin the fun challenge. Actual dog-sled commands will allow them to direct the dogs over the Alaska tundra and through an obstacle course within the 60-second time limit. Royal Caribbean`s advertising partner, Arnold Communications and Snowball, a leading Internet media company developed the online game.



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