More than 5 million Alaska Airlines customers checked in electronically at self-check-in kiosks in 2001, setting a new record for the airline.
Alaska, along with its Alaska Air Group partner, Horizon Air, has been at the forefront of kiosk check-in since it introduced its first Instant Travel Machine in 1996. Nearly 400 of the self-check-in ITMs scattered through 70 of the 77 cities Alaska and Horizon serve in the United States, Canada and Mexico, make kiosk check-in available to nearly every customer.
System wide, more than 45 percent of eligible check-ins—electronic ticket check-ins in cities with ITMs—took advantage of self-service check-in kiosks in 2001. And in Anchorage, the percentage of ITM check-ins reached 70 percent.
In March 2001, Alaska set a milestone in commercial aviation history when it became the first airline in the world to board 10 million passengers via self-check-in kiosks since the introduction of the technology.