Datalex travel software speeds Internet service to 2.6 million Travelers Advantage members

Travelers Advantage`s 2.6 million members now enjoy better service and faster response time when booking travel on the Internet thanks to installation of BookIt! MATRIX? travel software developed by Datalex (NASDAQ: DLEX; ISE: DLE).

The membership travel service program`s Web site at

now uses an integrated travel booking solution that includes BookIt! MATRIX? as the technology platform.

“Our members are now seeing faster response time and more information as they search our site to find the best fare on the carrier they prefer and the date they want to travel,” Trilegiant Senior Vice President of Travel, Auto & Leisure Products Thomas Rusin said. “Harnessing the BookIt! MATRIX? technology to power gives our members better response time, easier to read reports and easier to use navigation tools.”

Datalex BookIt! CONSUMER?, the premier Java-enriched online booking engine for consumers, is built above the Datalex integration technology platform, which scales easily to support the site`s heavy travel reservation access and booking demand with reservations and rate confirmations for members` air, car and hotel travel needs. The integrated solution provides access to the Sabre global distribution system (GDS), multiple travel supplier hosts and immediate access and validation of members` travel rates and fares.


“Built upon the BookIt! MATRIX? technology platform, this solution delivers the most powerful and flexible itinerary- and package-building capabilities available for global travel requirements,” said Damian Hickey, Datalex Senior Vice President, Commercial. “The solution signals Datalex`s continuing commitment to serve the online travel industry with `best-of-breed` travel technology for creative selling environments.”

About Datalex

Datalex is a leading provider of technology solutions for the global travel industry. Founded in 1985, the company is headquartered in Dublin, Ireland, and maintains offices throughout the world: Europe (Amsterdam, Frankfurt, Paris, Manchester, Zurich); USA (Atlanta, Petaluma); and Asia-Pacific (Melbourne, Singapore).

Datalex`s customers include Aer Lingus, Air Canada, Amadeus, American Airlines, AMTRAK, British Airways, California State Automobile Association, Delta Air Lines, FAR&WIDE, Galileo, Irish Continental Group, KLM, Lufthansa, QANTAS, Singapore Airlines, SNCF, Thai Airways International, Thomas Cook, Trailfinders, Travelcare and Travelstore. Datalex also is a strategic partner with FAR&WIDE and Worldspan. Datalex enjoys a joint venture with Vail Resorts and holds a 50 percent interest in Yatra Corporation. Datalex is a publicly held company traded on both the Irish Stock Exchange (symbol: DLE) and Nasdaq (symbol: DLEX).

About Trilegiant

Travelers Advantage, a leading membership-based discount travel and entertainment service, is a program of the Trilegiant Corporation. Trilegiant is a leader in the membership services and loyalty businesses, providing products and services that touch the lives of more than 100 million Americans. Trilegiant`s membership business offers exceptional value, savings, convenience and protection to its customers through services such as Shoppers Advantage, AutoVantage Gold and PrivacyGuard. Trilegiant`s loyalty business is the leading provider of full-service loyalty solutions to the financial services industry and other industries where product differentiation and customer retention are the primary focus. Trilegiant, which is based in Norwalk, Conn., is the successor to Cendant Membership Services, Inc. and Cendant Incentives. For more information, please visit the company`s Web site at