L90, Inc. (Nasdaq: LNTY), the premier online media and direct marketing company, today announced it has signed an exclusive sales representation agreement with randmcnally.com, the Internet
business unit of Rand McNally.
Under the agreement, L90`s sales team will
work in partnership with randmcnally.com to develop various advertising
opportunities, including sponsorship relationships with leading brands looking
to target the one million road travelers who visit randmcnally.com each month.
The addition of randmcnally.com gives L90 advertisers access to a variety of customized marketing opportunities specific to the travel industry, such as
integrated mapping solutions, sponsorships, and banner ads on randmcnally.com.
“With more than 100 years experience as a leader in the travel industry,
Rand McNally understands how consumers use travel and geographic information,”
said John Bohan, CEO and president of L90. “The combination of L90`s
marketing expertise and Rand McNally`s comprehensive Web site will provide
advertisers with an ideal platform to reach an extremely targeted audience.”
randmcnally.com will generate additional revenue by leveraging L90`s
experience in the travel industry, its customer base and ability to provide
advertising and sponsorship opportunities that supplement randmcnally.com`s
existing revenue streams.
“randmcnally.com`s customers are travel enthusiasts who are passionate
about exploring the road. This passion coupled with Rand McNally`s strong
brand name makes us a very attractive opportunity to advertisers and
sponsors,” said Chris Heivly, president of randmcnally.com. “Partnering with
L90 will reinforce our business model and will allow us to expand our
randmcnally.com provides online travel planning services including
mapping, driving directions, customized road travel planning, an online store
with more than 4,000 travel products, and the new Internet-based road travel
service Road Explorers(TM).