Ryanair in tech focus

Ryanair has signed an agreement with Canadian company GuestLogix, for the provision of their Mobile Virtual Store? onboard technology, that includes handheld electronic point of sale devices to assist Ryanair’s cabin crew with onboard sales transactions and grow Ryanair’s on board sales.

The new technology will be rolled out across Ryanair’s fleet from April 2008 and will significantly enhance the onboard sales service, enabling the introduction of more products and improving operations using GuestLogix’s technology.

Welcoming the deal, Ryanair’s CFO and Deputy CEO, Howard Millar said:

“Today’s deal will mean we will improve our onboard product to better meet passenger needs. The technology will also allow for the launch of more new products, increasing our revenues and in turn enabling us to offer even lower fares to our passengers”.

Tom Douramakos, President and CEO of GuestLogix said:


“We are very proud to welcome Ryanair into our growing list of clients, a company whose passion and vision for ancillary revenue innovation in the passenger travel industry we share. We look forward to extending Ryanair’s on-board retail efforts into a wide variety of new products and services. With the addition of Ryanair, the GuestLogix platform now reaches more than 500 million passenger trips annually”.