AirMedia Group has completed
the installation of digital frames at Terminals 2 and 3 of Beijing Capital
International Airport.Digital frames are high-definition LCD screens that
can change displayed pictures expeditiously.
AirMedia upgraded 90 light box displays to 46-inch digital frames at
Terminal 2 of Beijing Capital International Airport and has begun placing
clients’ advertisements on these frames since the beginning of December
2007. As of December 31, 2007, the Company had installed 328 46-inch
digital frames and 120 70-inch digital frames at Terminal 3 of Beijing
Capital International Airport. The new digital frames at Terminal 3 will
begin displaying paid advertisements when Terminal 3 is open for testing at
the end of February 2008.
According to Beijing Capital International Airport, it is expected to
become one of the world’s top five busiest airports and will have more than
64 million passenger departures and arrivals by the end of 2008. Newly
constructed Terminal 3, which is scheduled to open for testing at the end
of February 2008, is a centerpiece infrastructure project for the 2008
Summer Olympic Games.
“I am very pleased that the installation has been completed as
scheduled, which demonstrates again the superior execution ability of our
team,” commented Herman Man Guo, Chairman and Chief Executive Officer of
AirMedia. “As our digital frames are placed at both sides of all 60
boarding gates at Terminal 3, and other prime locations with high air
passenger traffic, we believe these new digital frames may optimize the
effective reach of our clients’ advertisements, making them a very
attractive advertising platform. We will continue to expand the number of
digital frames in other airports of our network.”
In addition, AirMedia also installed 328 digital TV screens at Terminal
3 which increased AirMedia’s total number of digital TV screens in Beijing
Capital International Airport to over 420.