The Discover Dominica Authority has announced that Mr. Steve Bornn has been selected by its Board of Directors to serve as the organization’s first Chief Executive Officer and Director of Tourism.In this new position, Mr. Bornn will be chiefly responsible for the formulation and implementation of the tourism strategy and marketing plan as well as the stewardship of the Dominica destination brand.  In addition, he will be charged with monitoring and evaluating organizational performance; staff development; maintaining productive relationships with key stakeholders in Dominica (pronounced “dom-in-eek-a”) and internationally; and ensuring the sound management of the new entity.
“We’re fortunate to have an executive with such a diverse background lead our team,” said Yvor Nassief, Minister of Tourism, Industry and Private Sector Relations for Dominica.  “We are confident that Mr. Bornn will be instrumental in strengthening Dominica’s reputation as a world leader in responsible tourism.”
“I am honored to have been chosen to serve as CEO and Director of Tourism for the Discover Dominica Authority,” said Mr. Bornn.  “And I am grateful to the warm welcome I have received to this stunning country.  I look forward to working closely with the Ministry of Tourism, Board of Directors and my industry colleagues in furthering strategic partnerships.  My previous experience with other Caribbean destinations has prepared me well for the position.  It will be my ultimate goal to establish the Discover Dominica Authority as one of the premier tourism boards in the region.”
Mr. Bornn is a 28-year veteran of the tourism industry with extensive executive and Caribbean leadership experience.  He holds a degree in Communications from American University in Washington D.C. and is an accomplished copywriter, creative director and recipient of the coveted Silver Seas Award for advertising from the CHA.  Bornn previously served as Director of Marketing for the U.S. Virgin Islands Department of Tourism where he implemented the “No Passport Required” campaign and provided leadership in establishing St. Croix as a stand alone destination with a distinct brand and advertising program in the U.S. territory’s successfully robust post 9/11 recovery.
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