Indigo brand plans Asheville addition

25th Sep 2007

IHG has announced plans for a 100-room Hotel Indigo
in Asheville, N.C., with spectacular views of the Great Smoky
Mountains. Construction of the 13-story new build property is anticipated to begin first quarter 2008, with an expected opening in summer 2009.

“The city of Asheville is such a unique destination location, and we’re thrilled to be opening our first Hotel Indigo property here,” said Jim Anhut, senior vice president, brand management, Hotel Indigo. “The branded boutique concept of Hotel Indigo will allow us to reflect the city’s eclecticism and combine it with the refreshing brand elements that have made Hotel Indigo an attractive alternative for travelers.”

Located in pedestrian-friendly downtown Asheville, the Hotel Indigo will have 89 standard guestrooms and 11 suites overlooking downtown and the Great Smoky Mountains. The property, built on less than an acre, will be located at 151 Haywood Street.  Visitors to the Hotel Indigo will be within walking distance of the city’s eclectic assortment of boutiques, art galleries, antique craft shops, restaurants, the AshevilleCivic Center and the famous Grove Arcade historic retail venue.  There are plans to show works of art from local artists on a rotating basis in order to fuse the thrivingAsheville local arts community into the property.


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