Accor in distribution drive

GHRS marks another successful point in its business strategy signing a distribution contract with Accor Hospitality.
Under this agreement GHRS will distribute hotels from the brands Sofitel, Novotel and Mercure in Europe, offering its customers a complete range of hotel’s inventory and rates, while providing the hotel company with faster and more reliable transactions.

Luca Fenzo, GHRS Managing Director comments: “This agreement will strongly expand GHRS business. As a multi-brand hospitality firm, ACCOR group operates 9 brands with more than 3800 hotels in 90 countries worldwide. GHRS will increase the number but also the variety of its offer distributing ACCOR Hospitality assortments of properties from 2 to 5 stars”. This alliance with Accor Hospitality represents a way to add value to our customers, expand our distribution network and provide greater visibility of our offer on the web”, continued Luca Fenzo.

“GHRS cutting edge technology along with the high quality of the service provided represent the strength of GHRS offer. These are the main reasons why recently GHRS succeeded in signing agreements with the major international hotel chains”.

On its side Accor is very satisfied with this agreement and continues its strategy of development in the online distribution.