Flybe unveils pioneering loyalty scheme

Flybe has announced its brand new frequent
flier programme, Rewards4all, the UK’s first low cost customer loyalty scheme open to all
passengers.Following on from other industry firsts delivered by Flybe, the airline now has
developed a loyalty scheme that provides all passengers with an automated, simple to
use and easy to understand programme that puts the customer in charge of their

For the business traveller the last remaining reason to ditch legacy carriers has
gone - Flybe now offer the full range of services for busy business flyers from
dedicated check in, free seat assignment, VIP lounge access, ticket flexibility and
now a professional, generous rewards programme that they can benefit from every time
they travel.

For leisure passengers the scheme will appeal because even flying on a £19.99
ticket, customers will start earning points. Unlike other schemes where such
programmes are the reserve of more expensive fare levels, Rewards4all is open to
every single passenger on Flybe.

Customers will be able to use their points for free flights or 1 year’s free
Executive Lounge access.

Rewards can be earned as follows:
*      Economy one way = 1 point
*      Economy return = 2 points
*      Flybe Economy Plus one way = 2 points
*      Flybe Economy Plus return = 4 points


How many points are needed to start redeeming:

*      16 points are required for a free return flight (means only 4 Economy Plus returns
or 8 Economy returns)
*      20 points are required to get 1 years free access to Flybe’s VIP airport executive
lounges (means just 5 Economy Plus returns or 10 Economy returns)

Passengers can earn points regardless of how they book - again unlike other low
costs Flybe allow bookings to come through travel agents, corporate bookers, call
centre and online through Customers just need to set up a customer
account on the website - once they have earned enough points they can book
their flight redemptions online.

Mike Rutter, Flybe’s Chief Commercial Officer comments: “This latest announcement is
part of Flybe constant innovation and commitment to invest in our regular customers.
We currently carry the highest percentage of business travellers in the low cost
sector, Rewards4all will help develop and maintain those relationships. There is now
no reason to fly legacy! The scheme will be a big attraction for those second home
owners, city breakers and families with regular trips to visit friends and family,
who are at the heart of our customer profile.

“Rewards4all is an industry first and sees Flybe stretching beyond the realms of a
traditional low cost carrier, strengthening our customer relationships, and bringing
real benefits to our loyal customers across the regions.”