Qantas unveils new logo as it modernises

24th Jul 2007

Qantas has unveiled a sleek new version of its Flying Kangaroo logo as part of a modernisation programme to modernise the airline before the arrival of aircraft.

Qantas has also unveiled the state-of-the-art interior and seating to be installed
onboard its fleet of 20 Airbus A380 aircraft, which are scheduled for delivery from August 2008.

Qantas Executive General Manager John Borghetti said the airline’s fleet would be configured with
450 seats - 14 in First, 72 in Business, 32 in its new Premium Economy cabin and 332 in Economy.
He said the interiors, designed exclusively for Qantas by internationally renowned Australian
industrial designer Marc Newson, would set a new benchmark for the airline and the industry.
“Qantas has combined intelligent design with functionality to deliver more space and comfort in every
cabin,” Mr Borghetti said.
“Marc has designed almost everything onboard, from the seats through to the coat hooks, with style,
practicality and passenger comfort in mind.
“The design process has included an unprecedented level of customer involvement, with many
customer initiated ideas being followed through to prototype and customers participating in sleeping
comfort trials and ergonomic testing of seats.
“The design of our First cabin has evolved over five years to culminate in a layout of 14 private suites,
each featuring a 17 inch LCD wide screen video monitor, an array of personal stowage options, a
unique touch screen control unit and a seat - manufactured by B/E Aerospaces’s VIP jet group - that
swivels into a comfortable armchair and a fully flat, extra long and very wide bed.
“The look and feel is one of understated luxury created through the use of custom designed fabrics,
innovative materials and premium finishes.
“In the Business cabin, we have enhanced our popular, award-winning Skybed sleeper seat, which
now offers a longer, fully flat bed with ergonomically enhanced cushioning, a larger in-arm
entertainment screen and additional storage options.
“A key feature of the Qantas A380’s Business cabin is the private lounge area on the upper deck of
the aircraft featuring leather sofas, a self-service bar, large video monitor with laptop connectivity and
a feature display cabinet.”
Mr Borghetti said Qantas’ new Premium Economy cabin, located on the upper deck of the aircraft
behind the Business cabin, would appeal to Economy travellers seeking more space, comfort and an
enhanced level of service.

Qantas also revealed the next generation inflight entertainment system to
be installed onboard its new Airbus A380.
Qantas Executive General Manager John Borghetti said the technologically advanced system,
manufactured by Panasonic Avionics Corporation, would offer customers greater choice, wireless
connectivity and in-seat access to email and the internet.
“There has never been anything like this onboard a commercial aircraft,” Mr Borghetti said.
He said wide screen digital monitors in all cabins and a state-of-the-art graphic user interface would
allow passengers to easily navigate through a vast range of entertainment options, including
on-demand video and audio programs and games.
“We have gone beyond the traditional movie and audio options to include Lonely Planet destination
information, language tutorials, audio books, Deloitte business courses and PC style games.
“Customers in all classes will also be able to stay connected with in seat email and internet access or
using their personal laptops to connect to a wireless network,” Mr Borghetti said.
Features of Qantas new A380 inflight entertainment system include:
  Wide screen monitors in all cabins with digital picture and sound quality;
  Audio and video on demand with over 100 on demand movies, 350 television selections, 500
audio CDs, 30 PC style games, as well as a selection of audio books and radio channels;
  Lonely Planet destination and arrival guides;
  Language tutorials;
  Deloitte Leadership Academy;
  Online duty free shopping;
  Moving maps, text news and weather;
  An intuitive state-of-the-art graphic user interface allowing customers to easily navigate through
entertainment options or use the in-seat communications;
  Wireless connectivity throughout the aircraft;
  In-seat access to email and the internet, telephone and SMS;
  USB and RJ45 ports as well as PC power for all seats; and
  An external camera giving a pilot’s eye view of take-off, landing and cruising.


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