Barcelo Hotels in distribution drive

22nd Jun 2007

Agoda Company is signing a strategic distribution agreement with all 119 Barcelo Hotels & Resorts around the world, representing Barcelo’s first distribution partnership in Asia.

Barcelo Hotels & Resorts and its affiliates own, manage, franchise, and/or lease over 119 hotels in 15 countries across four continents, including hotels in Spain and Turkey as well as countries such as Mexico, Costa Rica, and the Dominican Republic . It is expected that collaboration with Agoda will further enhance its market coverage in order to compete with more established brands. 

Sarah Despradel, Barcelo’s Director of e-Distribution & Revenue Management, stated, “We are delighted to partner with Agoda Company, as their reputation and reach are quite impressive in promoting hotel properties within Asia and around the world region. We also chose Agoda for its multi-language service center that opens the brand to new possibilities.”

Despradel went on to say, “Gaining access to Agoda’s consumer base allows us to extend our members’ reach in this competitive market, which is driven more by brand recognition. However, this does not always mean the consumer is getting the best value. We are therefore confident in the properties of our members and believe Agoda will help foster decisions based on value rather than just price alone.”

According to Wilfred Fan, Agoda Company’s Vice President, Business Development, the company believes continually adding top properties to its network is of paramount importance in order to reach more consumers.
“Agoda is the ideal partner for Barcelo Hotels & Resorts in reaching out to
the Asian market. Our customers rely on our expertise to source reliable
and high quality service providers while having peace of mind when booking
through Our rewards program helps Barcelo compete with
international hotel chains even when they do not have a global presence.”


Fan added, “We remain committed and have never wavered in offering the best available rates at the best properties regardless of the nature of one’s trip.”
During the launch of the new partnership, selected Barcelo properties throughout the world booked through Agoda will earn double Rewards Points through the company’s innovative loyalty program, which allows repeat customers to earn points for additional discounts and free stays at any of their 27,000+ properties worldwide.


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