A new search tool for travel packages, which claims to be the first of its kind in China, has been launched.
The new search tool, called “Travel Deals Search”, is offered by Qunar.com, the largest travel search engine in China, which extends the travel search services from air tickets and hotels to a broad range of travel packages, enabling consumers to search for virtually all online travel products. Leveraging Qunar’s “Travel Deals Search”, consumers can complete direct, extensive transactions with travel services providers, which will significantly improve the efficiency of the online travel service sector, enhancing the presence of the online travel service market in the Chinese travel industry.
The “Travel Deals Search” of Qunar, which provides diversified, real-time and comprehensive search services, allows consumers to quickly choose the most suitable products from hundreds of thousands of travel options with its unique filtration functionality, ensuring consumers to find usable or up-to-date information on travel products whenever they need it. In addition, the “Travel Deals Search” also delivers the prompt function for customized mails and cheap air tickets, providing consumers with a variety of tailor-made information on promotions and discounts for virtually all travel destinations.
According to a 2007 survey of the structure and scale of the Chinese online travel booking market by iResearch, online hotel and ticket booking business is still the core business of the market. The scale of the online hotel and ticket booking markets is tending to be in balance. The travel product booking market, which emerged based on the hotel and ticket booking, is currently placed third. However, consumers prefer to choose the one-stop booking service offered by travel service providers that covers ticket, hotel and travel. As a result, the comprehensive booking business will offer a huge development potential. Qunar launched the “Travel Deals Search” to grasp the market opportunity.
Qunar Chief Executive Officer Fritz Demopoulos thought the launch of the “Travel Deals Search” provides a highly efficient method for online travel providers to offer three major travel products to consumers while filling the blank of the Chinese online travel search market in travel portfolio. Travel providers of all sizes have the equal opportunity to show themselves at the search website. As the most efficient new media platform between consumers and travel providers, the “Travel Deals Search” will promote the depth of the overall online travel industry while enhancing the scale of the online travel sector in the entire Chinese tourism industry.