The Caribbean Tourism Development Company has agreed to a one-year partnership with Furey and Associates, a newspaper and magazine representation firm.The deal will provide members of the Caribbean Hotel Association (CHA) and the Caribbean Tourism Organization (CTO) with considerable savings for advertising in special “Caribbean” branded insert sections in newspapers across North America.
“We have been trying to find a way to consolidate our efforts and deliver advertising values to destinations and resorts with limited budgets that they could not access themselves,” said Alec Sanguinetti, CEO and director general of CHA. “We have succeeded in doing just that with these Caribbean newspaper sections and the special rates negotiated by Furey and Associates.”
Furey and Associates will undertake the sales and publishing of a series of attractive, informative, free-standing, all-Caribbean editorial newspaper inserts, which will appear throughout North America in the upcoming year. The inserts are the official publications of the CTDC, the newly-formed marketing arm of the CHA
and the CTO, and are being prepared with assistance from Caribbean
Travel & Life, the official consumer publication of the Caribbean.
“In addition to the tremendous savings afforded to all advertisers
in these Caribbean inserts, the smaller advertisers also have the
added benefit of being prominently placed near the beginning of
each section and not relegated to the back of the newspaper a typical practice of other publications,” said Vincent Vanderpool-Wallace, secretary general of CTO. “We want our smaller member countries and hotels to feel as if their advertisement has the opportunity to be seen by readers of the section and therefore know that their money was well spent on ads in these sections.”