Ctrip partners with MSN

Ctrip.com has signed an agreement to become strategic partner with Microsoft’s MSN China Web site, allowing the Chinese travel agent to tap over 20 million MSN Messenger users in China. Ctrip would help MSN China to build its online travel channel where MSN users and visitors can book hotels, plane tickets and holidays through Internet-based services, according to reports.

Local visitors to MSN website were mainly young, affluent and highly educated professionals, which were also the target customers of Ctrip.