Continental Airlines has expanded functions on its continental.com Web site to allow customers to check in for flights in Spanish.The new tool, which complements the site’s existing Spanish-language functionality, is part of Continental’s Latinization initiative for Spanish-speaking customers.
“As the Hispanic online population increases, more Spanish speakers are turning to the Internet for information and services,” said Gabriela Contreras, Continental Senior Analyst of Online Services, Electronic Marketing. “Now our Spanish-speaking passengers can book their flights, check in online, select seat assignments and reduce their time in line at the airport.”
Customers can access the Spanish-language features at http://continental.com by clicking the “Espanol” button, where they also can enroll in Continental’s award-winning OnePass frequent-flyer program; access timetable, flight and gate information; provide customer feedback; and order gift certificates. Passengers also can access information in Spanish about Presidents Clubs, in-flight amenities, airports, and Continental history, policies and procedures.
Latin American and Caribbean destinations comprise more than half of Continental Airlines’ international destinations. The airline offers service to 77 destinations in 23 countries in Latin America and the Caribbean. Continental flies nonstop to 30 destinations in Mexico - more than any other airline. The carrier also offers nonstop service to more Central American cities (11) than any other U.S. airline and serves nine South American destinations.