Worldspan boosts UK sales team

Worldspan has expanded its UK sales and service organisation with the appointments of three new sales executives. Carl Cromie and Sandra Downs have joined Worldspan in London, and Stephen Baxendale has joined Worldspan’s Manchester office. The staff additions underscore Worldspan’s award-winning commitment to remaining the best technology provider and reservations system for travel agencies in the United Kingdom.

Cromie is responsible for Worldspan travel agency sales, customer service and new business development throughout London and South East England. He holds 12 years of experience in service to the UK travel trade, including extensive interface with the GDS and travel agency communities through his positions with well-known tour operators Saga Holidays, WA Shearings and others.

Downs is responsible for travel agency sales and service for Worldspan in London and several counties in Southern and Western England. She brings to Worldspan 17 years of sales and management expertise in the global travel agency environment, including deep knowledge of the GDS industry and both leisure and business travel. Downs also holds hotel sales and marketing experience, as well as a graduate diploma in Strategic Management.

Baxendale has assumed leadership of new business development for Worldspan in Manchester and throughout Northern England. Baxendale’s wide-ranging travel industry sales and service experience was acquired through his previous posts with P&O Travel, TQ3 Travel Solutions (now BCD Travel), Quest Travel, American Express and Travel Bug.

“Carl, Sandra and Stephen are highly experienced professionals who offer our customers insights into today’s retail challenges, along with creative solutions to help increase their productivity and revenues,” said Brian Staunton, Worldspan regional manager - UK and Ireland. “We welcome them to our renowned UK sales and service team—an exceptional group that continues to make Worldspan a winner among UK travel agencies.”


From 2000 to 2005, Worldspan has been chosen five times by UK travel agents as the Best Reservations System in the annual Travel Bulletin Awards. The Travel Weekly U.K. Globe Awards also named Worldspan the Best Reservations System in 2001, 2004 and 2005. The past two years in a row, Worldspan has also been distinguished as Best Technology Provider in the Travel Trade Gazette British Travel Awards.