Amadeus inks Asia deal

AirAsia and Amadeus have signed an agreement by which the airline will distribute and sell its seats through the Amadeus system, in a bid to reach a wider international market.

Through the agreement inked today, all Amadeus travel agents and corporate customers across the globe will have full access to book seats on all the three carriers in the AirAsia family; AirAsia, Thai AirAsia and Indonesia AirAsia, as well as Fly Asian Xpress (FAX).

Tony Fernandes, Group Chief Executive of AirAsia Berhad said: “We are pleased to work with a global leader such as Amadeus. This agreement will see AirAsia deploy a next generation distribution solution for ticketless travel in Asia Pacific. Having pioneered and revolutionized air travel in Asia by providing incredibly low fares so more people can fly, this is yet another step for us to reach out to an even wider range of travellers.”

David Brett, President Amadeus Asia Pacific said, “Our partnership with AirAsia reinforces the value of travel agency distribution as an important complementary sales channel for low cost carriers. More importantly, it reiterates our long-term commitment to the low cost airline sector and underpins our confidence in our new generation solutions for this segment, as well as our promise to the travel agency community, to continually offer the widest possible range of content through this critical distribution channel.”

Amadeus is the global leader in distribution technologies with 47 low cost carriers in its distribution system. This represents approximately 44 per cent of the world’s low cost carriers. Amadeus’ Malaysian operations commenced in 1999 with offices in Kuala Lumpur, which steadily expanded to Johor, Penang and Sabah.


“AirAsia has become a household name in Asia due to its strong business model and, complemented by strategic partnerships such as this with Amadeus, further pushes our brand to greater heights,” continued Fernandes. “The Amadeus system allows travel agents the convenience and flexibility to access over 300 daily flights by AirAsia and this has enabled us to serve a wider network of markets not only in Asia but also across the globe. This is indeed a good platform for us to enhance awareness for our brand globally.”

According to International Air Transport Association in their 2005 to 2009 forecast summary, all international passenger routes will grow by 5.6 per cent while travel within Asia Pacific is estimated to grow to 6.8 per cent.

In year 2005, 46.7 million passengers took off from Changi airport; 45 million each from Hong Kong international airport, Bangkok and KL international airport while Seoul Incheon attracted 30 million.

AirAsia is Asia’s leading low fare, no frills airline. It is also the first airline in the world to introduce SMS booking and the first in the region to implement fully ticketless travel and unassigned seats. The airline flies to over 40 destinations in Malaysia, Thailand, Indonesia, Macau, China, Philippines, Cambodia, Vietnam and Myanmar and formed successful joint ventures in Thailand and Indonesia.