Henoo Handpicked, the weekly travel deals email from the consumer holiday search engine Henoo.com has reported securing over 130,000 subscribers after just four issues.
Maz Darvish, CEO of Henoo.com says, “These growth rates are akin to the early days of viral marketing where subscribers were far less discriminating about what they signed up for. To achieve these figures in a climate where people are more precious about giving out their email address is testament to the clear need in the market for regular updates on the best travel deals on the web.”
Henoo Handpicked was created to feature the best travel deals on the web, handpicked by Henoo’s discerning team, from its leading travel brands including Virgin Atlantic, My Travel, Sixt, Cosmos and Funday. So far it has featured a wealth of value for money travel solutions including return flights from Gatwick to Tenerife in November for £54, all-inclusive Caribbean Deals from only £599 per person and London Theatre Breaks with overnight accommodation for as little as £49.
“The success of Henoo Handpicked has exceeded our expectations and brings forward our plans for more dynamic content, driven initially by the geographic location of subscribers.” Maz continues. “And even if the momentum on subscription subsides we can reasonably expect to continue growing the subscriber base significantly by Christmas in good time for the January rush.”