Delta shakes up cocktail program

2nd Nov 2006

Delta Air Lines continues its worldwide product improvements by partnering with nightlife entrepreneur Rande Gerber to create a signature cocktail program exclusively for its customers. These will feature specialty cocktails created for Delta by Gerber, co-founder, with his brother Scott, of After Midnight Company. The airline will begin serving Gerber’s cocktails on board in early 2007. The partnership and new signature cocktails are part of Delta’s ongoing effort to create a uniquely sophisticated, stylish and entertaining experience for customers.

“Our partnership with Rande Gerber - a successful entrepreneur of influential lifestyle brands - reflects our continued commitment to creating an experience that is distinctive, enjoyable, and something our worldwide customers look forward to when they travel with us,” said Joan Vincenz, Delta’s managing director of Product Marketing. “Delta and the Gerbers share a similar, innovative philosophy of what makes a truly great experience. We are thrilled to partner with them to provide yet another innovative offering to our customers.”

Gerber will create a signature cocktail line each quarter which customers will enjoy both on-board and on the ground - in the airline’s Crown Room Clubs and BusinessElite lounges - adding a unique flare to the overall Delta travel experience.

“Delta has developed an in-flight experience that is truly unique from its competitors and we’re pleased to help differentiate it even further with this signature cocktail program,” said Rande Gerber.

The new signature cocktail line will be available at no cost to Delta customers traveling in the airline’s international BusinessElite^ and domestic First Class services, as well as in Delta’s Crown Room Clubs and BusinessElite lounges.


International coach-class customers will receive a complimentary signature cocktail, beer or wine during the main in-flight meal service. In addition, international and domestic coach-class customers can purchase signature cocktails for $5 each.

This product enhancement is one of many changes Delta is making to improve customers’ travel experience with Delta. In September, Delta introduced the first of its new two-class, domestic transcontinental aircraft featuring all-leather seating in both first-class and coach. On these refurbished aircraft, every customer has a front row seat to great entertainment with Delta’s state-of-the-art, digital in-flight entertainment - boasting movies, live television, music and games - available on demand at every seat. The airline’s new standard in domestic transcontinental flying will be available to all passengers traveling on select Delta flights over four hours (or more than 1,750 miles), including those from Atlanta’s Hartsfield-Jackson International Airport and New York’s John F. Kennedy International Airport to cities including Las Vegas, Los Angeles, Salt Lake City, San Francisco, Seattle and others, beginning this month.

Earlier this year, Delta also began updating its international BusinessElite class with a similar, industry-leading entertainment system on its current fleet of 75 aircraft flying international routes. And beginning in 2008, Delta will be the first U.S. airline to offer its international business class customers a true lie-flat seat in its BusinessElite cabin on ultra long-haul flights.


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