Hotel Booking Solutions is signing an agreement to provide enhanced connectivity between Fairmont Hotels & Resorts (Fairmont) and their various tour operators, wholesalers and other sales distribution channels.
Fairmont will deploy HBSI’s Demand Management technologies and services at properties around the world to expose their room inventory to more sales channels. At the same time, Fairmont properties will have the capability to manage rates and availability in real-time rather than selling blocks of rooms annually.

As one part of the company’s broad strategy, the alliance with HBSI will enable all other business partners to work directly with Fairmont through a single point of entry thus decreasing costs for both the hotels and their distributors.

“Hotel Booking Solutions’ Demand Management discipline allows both Fairmont and our sales channels to market more product and realize more revenue,” Judith LaBrie, Fairmont’s Director of Tour Services.

Fairmont will deploy connections to Certified Vacations, Travel Impressions and Liberty Travel first and eventually will add numerous other members of HBSI’s Demand Partner Network of leading distribution channels including Travelocity, Orbitz and Priceline among some 50 others.

“We look forward to helping Fairmont Hotels & Resorts connect to and manage sales distribution channels so that both sides can realize their full revenue potential,” said Alan E. Young, HBSI Vice President of Supplier Sales.

HBSI’s Supply Partner Network of leading hotels now includes Fairmont, Harrah’s Entertainment, Hyatt, Intrawest, InterContinental Hotels Group, Outrigger, Sandals and Wyndham Worldwide, some of the foremost names in the global travel industry.
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