Air Arabia has released spectacular low fares using a new, innovative creative campaign.

The new campaign replaces the earlier character campaign and not only focuses on the price factor and but also effectively highlights the diverse network that the young airline caters to.

The campaign will run until the end of September 2006, and is aimed at creating an excitement about the price and the destinations covered by Air Arabia. The campaign will be unveiled across various media including print (English and Arabic titles), magazines and outdoor covering UAE, Kuwait, Kingdom of Saudi Arabia and Sultanate of Oman.

Following a busy summer period, Air Arabia is extending the opportunity for customers to fly more often, by offering super low fares across the region.

Talking about the new creative campaign, Mr. Adel Ali, CEO of Air Arabia, said:

“The new campaign uses a strong association between the low fare and destination on offer. We constantly look to expand our network and increase frequency of existing destinations, and are committed to boosting our customers’ travel experience.”
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