Aberdeen is celebrating the appointment of two of its sons to key
management positions within bmi which has three key operating divisions, bmi mainline, bmi regional and
bmibaby.Stewart Adams, former deputy managing director of bmi regional, which
has its headquarters and operational base at Aberdeen, has been promoted
to the role of managing director. Stewart has been with the bmi group
since 1996 in various management roles and takes over the reins from
former managing director, Crawford Rix.
Stewart said: “I am delighted to be appointed managing director of bmi
regional, one of Aberdeen’s leading businesses. The airline prides
itself on outstanding customer service and has held the position of the
number one most punctual airline operating to and from the UK for the
past two years. “
bmi regional has a fleet of 16 Embraer regional jet aircraft operating
over 2,800 flights per month to 16 destinations. The airline serves
niche markets on domestic UK and European routes which are ideally
suited to small jet operations.
Crawford Rix, former managing director of bmi regional has been
appointed managing director of bmi’s low cost arm, bmibaby, which is now
the UK’s second largest low cost airline. Crawford has been charged with
spearheading the aggressive growth strategy of bmibaby and establishing
the airline as one of Europe’s leading low cost carriers.
Crawford said: “bmibaby has grown rapidly since its launch in March 2002
to become the UK’s second largest low cost carrier. The airline now has
five bases across the UK at Birmingham, Cardiff, Durham Tees Valley,
Manchester and Nottingham East Midlands, operating over 4,000 flights a
month to 18 European destinations.
“We have a very aggressive growth plan for the bmibaby business over the
next five years which will see the introduction of more aircraft to the
fleet and a significant expansion of the route network. bmibaby has a
powerful brand and a highly-skilled consumer focused team offering great
service at really cracking low fares.”
Rix was educated at Torry Academy, Aberdeen. His career in aviation
started in 1973 based in his native Aberdeen in various operations roles
before taking up a series of commercial positions. Rix then moved on to
the bmi group in 1996 and has held various commercial roles within the
bmibaby has also been nominated this year for a
World Travel Award as Europe’s Leading Budget / No Frills Airline.