Ink wins ATA inflight magazine

21st Aug 2006

Ink Publishing has announced it has won the contract to produce the
inflight magazine for low-cost, US carrier ATA Airlines.The first issue
of Sights magazine will be available onboard from the 1st of October.

Now in its 33rd year of operations, ATA serves major business centers
throughout the US as well as popular vacation destinations, such as the
Hawaii market.


This announcement comes just months after ATA announced it has expanded
its codeshare agreement with Southwest Airlines. 



Josef Loew, Senior VP of Scheduled Service at ATA Airlines, commented:
“Communicating with our customers is a top priority for us.  This
magazine allows us to entertain, inform, and even engage our customers.
We think they will be extremely pleased with both the design and
content—photo spreads of romantic getaways, quirky articles like one on
the history of the martini and where you can find the best ones, as well
as destination-specific guides.”

Simon Leslie, Publishing Director of Ink Publishing, said: “We are
thrilled to be producing this publication for ATA as it allows us to
create a stylish travel and lifestyle magazine that will appeal to
millions of ATA’s savvy, experienced travellers. As Hawaii is a major
route for ATA, we will be producing the magazine with the Hawaiian
traveller at the forefront of our thinking.”

Leslie continued: “This contract gives us further reason to expand our
US operations and continue to grow the number of editorial and sales
staff we have based in the US.”

By adding ATA to its extensive portfolio, Ink Publishing has further
galvanized its position as the largest producer of inflight magazines in
the world and strengthened its position in the US market. The contract
is further confirmation of Ink Publishing’s global capabilities and
sector expertise as a travel and business publishing specialist.


Jeffrey O’Rourke, Chief Executive of Ink Publishing, said: “We are
delighted to be working with ATA at this exciting time in their history.
We are looking forward to developing a high quality magazine with superb
editorial content that shows off ATA’s exciting destinations.”



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