Ink Publishing have been appointed to publish the inflight magazine for Cebu Pacific, the second largest carrier in the Philippines. Cebu Pacific is in its 11th year of operations and is internationally renowned as one of the most successful low-cost carriers in the Asia-Pacific region. The airline pioneered the “low fare, great value” business model in the Philippines.
Gerry Ricketts, Managing Director of Ink’s Singapore office, commented: “From Manila to Cebu to Davao and beyond, this publication will reach a captive audience flying to and from all corners of the Philippines.”
Ricketts continued: “We are thrilled to have just appointed Madeleine Ensor as editor. She brings a tremendous amount of lifestyle editing experience from her previous work at CityLife magazine (Hong Kong) and the Daily Mail (London). Madeleine will deliver a world class editorial product to Cebu Pacific’s affluent passenger base, over 95% of whom are Filipino.”
Candice Alabanza-Iyog, Marketing Director for Cebu Pacific, concurred: “We have chosen to partner with Ink because of their ability to produce high-quality editorial content and because we feel they understand our brand and audience. We are excited to be working with them to produce a hip, fun and smart publication.”
By adding Cebu Pacific to its extensive portfolio, Ink Publishing further galvanizes its position as the largest producer of inflight magazines in the world and strengthens its rapidly growing presence in the Asian market, where the company now publishes six magazines. The contract is further confirmation of Ink Publishing’s global capabilities and sector expertise as an inflight publishing specialist.
Jeffrey O’Rourke, Chief Executive Officer of Ink Publishing, said: “We are delighted to add Cebu Pacific to our roster of Asian airline clients. We are especially excited about Cebu Pacfic’s focused, savvy passenger demographic, which gives us the critical ingredients we need to produce a truly world class magazine.”
Cebu Pacific brings people together through an affordable, reliable mode of travel, a fun-filled experience that’s delivered with a true heart and soul for service.
The airline flies domestically to Manila, Cebu, Davao, Bacolod, Butuan, Cagayan de Oro, Cotabato, Dipolog, Dumaguete, Iloilo, Kalibo, Laoag, Puerto Princesa, Roxas, Tacloban, Tagbilaran, Zamboanga, and as well as internationally to Hong Kong and Seoul, South Korea. It is also set to fly to Legaspi on August 17 and Singapore on August 31, 2006.