Sabre signs up Air Madrid

Sabre Travel Network and Air Madrid said today they had signed a new full content distribution agreement. All Air Madrid published fares and inventory will be available for subscribers of the Sabre global distribution system (GDS), including online and traditional travel agencies. This includes published fares that the airline sells through any third-party web site and through its own web site and reservation offices. The agreement also protects Sabre-connected travel agencies from any surcharges or service fees that Air Madrid may implement.

Sabre Connected travel agencies will continue to benefit from real-time access and last seat availability to the carrier’s inventory through Air Madrid’s participation at the highest level of connectivity in the Sabre system, Direct Connect Availability. 

Sabre Travel Network now has full-content agreements with nearly 280 airlines worldwide.

Air Madrid began with flights from Spain to South America and has expanded rapidly by introducing flights in Europe including Paris, Toulouse, Nice, Milan, Rome, and Tel Aviv, and with plans to add more routes later this year.

“We are investing heavily in our international growth and we needed a partner to support us in our plans. Sabre, with its unrivalled global reach, was the obvious choice,” said Rene Weinberg, Air Madrid’s director of alliances and expansion.


“In addition, while the traditional GDSs remains key to our strategy we definitely intend to grow our business through multiple distribution channels. Sabre, with its strong presence in every channel of travel sales and distribution, is the right partner for that,” said Weinberg.

“We are delighted to announce this agreement with Air Madrid,” said Richard Adams, Sabre Travel Network’s senior vice-president for Europe, the Middle East and Africa. “The agreement demonstrates the value that Sabre brings to its customers through its global scale and the efficient marketplace that it has created through its leading presence in every single channel of travel marketing, sales and distribution.”